You can see you lost
Plenty of tools count how often a competitor gets named. Few show what the assistant read that made it pick them.
GEO for agencies and marketing teams
See why AI assistants recommend your competitors, and what to fix.
Verdict puts the questions your buyers ask to ChatGPT, Claude, Gemini, Grok, Perplexity and Google AI Overviews every week, or every day if you need it, for your own brand or every client you look after. You see who gets named instead, the pages each answer quoted, and a fix list ranked by what will change the answer.
14-day free trial after your demo. No card needed.
Checks answers fromChatGPTClaudeGeminiGrokPerplexityGoogle AI Overviews
Northwind CRMHealthy
northwindcrm.com · United States
AI visibility · last 30 days
38.2%+7.5 pts
Named in 73 of 192 answers from 6 assistants. 2nd of 5 tracked companies on share of voice, usually named second.
Share of AI answers to the tracked prompts that name this client. Change is against the previous period of the same length.
On each assistant
- ChatGPT47.3%+8 pts
- Perplexity45%+7.7 pts
- AI Overviews41%+8.7 pts
- Gemini36.5%+7 pts
- Claude33.5%+7.5 pts
- Grok26%+6 pts
Visibility over time
One line per assistant. Dashed markers are fixes marked done.
- ChatGPT
- Perplexity
- AI Overviews
- Gemini
- Claude
- Grok
What changed
What moved in the answers since the check before.
- New: Northwind CRM is now named by Claude and Gemini“best CRM for a small medical practice” · Nov 9, 2026
- New: CareLoop now ranks ahead of Northwind CRM on ChatGPT“HIPAA-compliant CRM with patient reminders” · Nov 9, 2026
- Northwind CRM moved up the answer on Perplexity“best HIPAA-compliant CRM” · Nov 2, 2026
What to do next
Most likely to get this client named more often.
Competitor ranking
Share of voice among tracked companies.
- 1CareLoop31.4%
- 2Northwind CRMClient27.2%
- 3MedDesk19.6%
- 4Clinicly12.9%
- 5Tendwell8.9%
Biggest movers
Prompts whose visibility changed most against the previous period, by more than normal variation.
- best CRM for a small medical practice+33.3 pts
- best HIPAA-compliant CRM+29.2 pts
- HIPAA-compliant CRM with patient reminders−29.2 pts
Other prompts moved within normal variation, or weren't checked in both periods.
The problem
Knowing you lost doesn't tell you why.
Buyers ask an AI assistant before they ask you. To change its answer you need to know what it read, which of that you can influence, and whether your changes worked.
Guessing is expensive
Another comparison page won't help if the answer was swayed by a review badge, a forum thread or a video.
Most of it isn't on the website
Assistants lean on review sites, Reddit, Wikipedia, YouTube and roundups. You don't own those pages, but you can change what they say.
Clients want proof
A screenshot of one ChatGPT answer proves nothing. A weekly trend across six assistants, with every fix marked on it, does.
The evidence
Every answer, traced back to what it read.
- Which assistant named whom, and in what position.
- Every page the answer quoted, and which company it backs.
- The fix that would change it, on the site or off it.
Tracked question
best HIPAA-compliant CRM
Named first instead: CareLoop
ChatGPT
#3
AI Overviews
#1
Page the answer quoted
g2.com
Quoted 4 times. Backs CareLoop, not your client.
Page the answer quoted
reddit.com
Two practitioner threads. Back CareLoop and MedDesk.
Page the answer quoted
northwindcrm.com
Your client's compliance page. Quoted once, and it backs them.
Share of voice
CareLoop38%
Your client27%
MedDesk19%
Next fix
Get your client reviewed on g2.com, and ask happy customers for fresh reviews
Off-site · high impact · 3 prompts
How it works
From a new client to a report that shows progress.
We set up your first client with you on the demo call. After that, checks run every week on their own, or every day if you need them.
01
Add a brand or client
The website, the competitors that matter, and the questions buyers ask. Verdict suggests questions to start with.
02
We ask the assistants
Every question goes to six assistants each week, from the buyer's country. We record who's named, in what order, and which pages were quoted.
03
Work the fix list
Gaps become fixes, on the website and off it, worst first. Start one, mark it done, leave a note for the team.
04
Show the change
Visibility over time with a marker for every fix you shipped, and a report a client or your CEO can open from a link. Connect the client's Google Analytics to add the visits and leads that came from AI assistants.
Who it's for
Built for agencies, and for the teams they work with.
The same checks and fix list, whether you track one brand or forty clients.
Agencies
Track every client in one workspace, work one fix list across them, and send each client a report with your logo on it.
Agency plan · from $199 a month, unlimited seats
Marketing teams
Find out why AI assistants recommend a competitor for the questions your buyers ask, and hand your team the fixes, worst first.
In-house plan · $199 a month, unlimited seats
Working alone? Verdict for consultants and for founders.
How we measure
Numbers you can defend in front of a client.
Six assistants
ChatGPT, Claude, Gemini, Grok, Perplexity and Google AI Overviews, each with web search on.
The buyer's country
Checks run for each brand's market, in 16 countries, so a London firm isn't judged on American answers.
Changes confirmed
Answers wobble from one asking to the next. We confirm a change before we alert you, and only call a prompt a mover when it's more than a wobble.
Counted like a reader would
A company counts once per answer, at the position a reader first meets it.
Pricing
Pay for what you track, not who logs in.
Every plan has all six assistants, every feature and unlimited seats. Agencies pay for the clients they track.
For marketing teams
In-house
$199a month
Up to 3 brands or country sites · 3,000 credits a month, about 75 prompts checked weekly · Your whole team, no seat limit
For agencies and consultants
Agency
From$199a month
3 clients included, then $49 a client · 2,000 credits a month, about 50 prompts checked weekly · 500 more credits with each added client, about 12 prompts, shared across clients · Your whole team, no seat limit
For larger teams
Enterprise
Let's talk
More than 40 clients or 3 brands · Credits for your volume · Custom terms and invoicing
14-day free trial after your demo. No card needed. Two months free on annual plans.
FAQ
What people ask first.
What is GEO?
GEO, generative engine optimization, is the work of getting a brand named when people ask AI assistants for recommendations. It's SEO's sibling: instead of ranking a page in a list of links, you're trying to be one of the three or four names in the answer.
How long until a fix changes the answers?
Website changes usually show up within a few weeks. Anything that depends on other people, like reviews, forum threads and third-party articles, takes one to two months. Mark a fix done and the trend shows what happened after.
Is this only about the website?
No, and that's the point. AI answers lean on review sites, Reddit, YouTube, Wikipedia and industry roundups. Verdict separates what you can fix on the site from what lives elsewhere, because the second group often decides the answer.
Why weekly checks? Can I check daily?
Weekly is the default because AI answers vary from one run to the next. A weekly check across six assistants, with changes confirmed before we alert you, gives a steadier trend than a noisy daily one. If a client's answers move fast, set them to twice a week or daily. It uses more credits, and the app shows how many before you change it.
Is there a free trial?
Yes, 14 days with 300 credits, and no card. We set it up with you after the demo, with your brand or your first client and its buyers' questions. That's enough to check 15 prompts on all six assistants twice, so you see a trend, not a single snapshot. To keep going, start a plan in Settings.
See where you stand in AI answers.
Bring your brand, or one client, and the questions its buyers ask. On a 30-minute call we'll show you what six AI assistants say, and what we'd fix first.