FAQ
The questions agencies ask us most, answered plainly. If yours isn't here, ask it on a demo call.
GEO, generative engine optimization, is the work of getting a brand named when people ask AI assistants for recommendations. It's SEO's sibling: instead of ranking a page in a list of links, you're trying to be one of the three or four names in the answer.
You tell us the questions buyers ask, like "best HIPAA-compliant CRM", for your own brand or for each client. Every week we put each one to six AI assistants, record who they recommend and in what order, and trace every page the answer quoted. Then we turn the gaps into a fix list, worst first.
ChatGPT, Claude, Gemini, Grok, Perplexity and Google AI Overviews, each searching the web the way it does for real buyers. ChatGPT, Claude and AI Overviews search from the buyer's country; the others are told which country the buyer is in.
Agencies first: SEO, content and digital agencies adding GEO to their retainers, and consultants doing the same on their own. It's also for companies with their own marketing team, and founders doing the marketing themselves, who need to know why AI assistants recommend someone else.
Website changes usually show up within a few weeks. Anything that depends on other people, like reviews, forum threads and third-party articles, takes one to two months. Mark a fix done and the trend shows what happened after.
No, and that's the point. AI answers lean on review sites, Reddit, YouTube, Wikipedia and industry roundups. Verdict separates what you can fix on the site from what lives elsewhere, because the second group often decides the answer.
No. Verdict tells you what to change and, for website fixes, gives your developer a starting point. You decide what ships.
Weekly is the default because AI answers vary from one run to the next. A weekly check across six assistants, with changes confirmed before we alert you, gives a steadier trend than a noisy daily one. If a client's answers move fast, set them to twice a week or daily. It uses more credits, and the app shows how many before you change it.
Yes. Choose USD or ZAR on the pricing page and in Settings. South African billing addresses default to ZAR, with fixed rand prices rather than daily conversions. The choice is saved per workspace and locks after its first payment, including for renewals, add-ons and top-ups. Invoices and receipts use that currency. USD prices are converted to rand at checkout for Paystack and may vary with the exchange rate.
Yes, 14 days with 300 credits, and no card. We set it up with you after the demo, with your brand or your first client and its buyers' questions. That's enough to check 15 prompts on all six assistants twice, so you see a trend, not a single snapshot. To keep going, start a plan in Settings.
Verdict is new, and we'd rather set things up with you than leave you with a blank screen. The call is 30 minutes and we'll bring results for your brand, or a client's, to it.
A credit is one answer from one AI assistant: 3 for Grok, 2 for Claude or Gemini, and 1 for ChatGPT, Perplexity or AI Overviews. A prompt put to all six uses 10, so checking it weekly takes about 40 a month. Grok, Claude and Gemini use more because their web searches cost more to run. Answers that fail aren't charged. The app shows what each action costs before you start it, and you can switch an assistant off for a client to use fewer.
One buyer question you track for one brand or client, in one country. Each check puts it to all six assistants, so 50 prompts checked weekly means 300 answers a week, read and traced for you.
You pay for the clients you track, not the people who log in. $199 USD a month covers your first 3 clients and 2,000 credits. Each client after that is $49 and adds 500 credits. Credits are shared across clients, so a big client can use more than a small one, and you can cap any client so it can't use up the rest. Settings shows what each client used, with a CSV to rebill from. Your whole team signs in at no extra cost. Pitching a prospect? Add them, run the audit, and archive them afterwards. Archived clients don't count.
In-house. It covers up to 3 brands or country sites with 3,000 credits a month, about 75 prompts checked weekly, and everyone on your marketing team can sign in at no extra cost. If you run more brands than that, Enterprise puts them in one workspace.
We email the workspace owner when three quarters of the month's credits are gone, again at 90%, and at zero. At zero, checks you start yourself stop. Automatic checks carry on for a while, using up to 10% of the month's credits in advance, and then pause until credits arrive. Nothing you've tracked is lost. To keep going, buy a top-up, add a monthly add-on, or turn on auto-recharge so your card buys a pack when credits run low.
Yes, for one month. Each month's credits can be used that month and the next, then they expire. Top-ups last a year. The credits that expire soonest are always used first.
Yes, two ways. A monthly add-on gives 1,000 more credits every month for $99, the cheapest way to get more if you'll use them every month. Top-ups are one-off packs for a busy month: 500 for $79, 2,000 for $279, 5,000 for $649, in USD. Fixed ZAR prices are on the pricing page. Both are in Settings, where the workspace owner buys them by card.
Yes. Every brand and client has a report you can print, save as a PDF or send as a link, covering visibility, competitors, and the fixes done and still to do. Send it to a client, or to your CEO.
Yes. You pay by card, monthly or yearly, and annual plans are two months cheaper. Adding clients or credits takes effect straight away: you pay for the rest of the period and get its share of the extra credits. Moving from monthly to yearly starts a new year that day, less what's left of the month. Removing clients or credits, or moving to a smaller plan, applies from your next renewal. Cancel at any time and your plan runs to the end of the period you've paid for. We don't refund fees already paid or unused credits, except where the law requires it.
Bring your brand, or one client, and the questions its buyers ask. On a 30-minute call we'll show you what six AI assistants say, and what we'd fix first.